Mide' Vision

Deni’m

Mid — Wed, 09 Nov 2011 15:40:58 +0000

When it comes to apparel, I have always had one desire and that was to make women strut out with confidence and grace. The woman that wears Mide’ will have to arch her back as she struts because she knows “No one can do it better”. She exemplifies Making Incredible Designs Exposed…..Are you wearing Mide’?she graced the crowd in this Mide’ Deni’m I was in awe. Grace, Class and Distinction – what do you think?

See more fashion at the official site www.mideapparel.com

2 B Rych Houndstooth Print Sweater Coat is for Fall

Mid — Wed, 19 Oct 2011 18:30:38 +0000

On trend this season is of course non other than the Houndstooth print. We’ve seen it on Kim Kardashian, Julianna Margulies’ and Rihanna’s minimal use of the print for a very “now” way to finish off jeans. Yes, there’s a slight old-school feel to houndstooth, but it’s nothing short of on-trend right now.

2 B Rych loves to take traditional silhouettes and make unexpected adjustments to bring your favorite pieces into a modern moment. This houndstooth sweater coat, ruffled blouse, and tweed pants make a formidable statement together, but are also fun to mix-and-match with other items in your closet.

2 B Rych updated timeless houndstooth with edgy leather trim and a long silhouette. Here are the details:
Black/white oversized houndstooth-print ribbed knit.
Trapunto-stitched black leather trim.
Wide lapels; open front.
Long sleeves.
Slit pockets.
Asymmetric hem.
Wool/polyester/acrylic.
Imported of Italian material.

Now Casting for “Project Runway” Season 9!

Mid — Sat, 26 Mar 2011 00:16:44 +0000

Where are all of my designer friends – the reality market is just taking over and I have three shows to post for you. Good Luck and Fashion Speed!

Do you have what it takes to make it work and be added to the list of “Project Runway” past winners?

“Project Runway” is now casting Season 9!

For more details, including additional information and to apply, please fill out the “Project Runway” Season 9 application.

The deadline to receive applications is April 15. The minimum age to apply for the show is 21.

All applications should be sent to:
Project Runway Casting
Bunim-Murray Productions
6007 Sepulveda Blvd.
Van Nuys, CA 91411

Questions? E-mail prcasting@bunim-murray.com.

Will you be talking Denim in May with WWD and Mide’

Mid — Sat, 19 Mar 2011 23:29:22 +0000

WANTED: New and Improved

The year ahead could be a good fit for the denim business.

Like the larger apparel industry, the category struggled to weather last year’s storm, but overall, denim delivered. The jeggings juggernaut saw triple digit growth, and despite sales declines in the men’s market, overall jeans sales rose slightly to $13.82 million, as reported in the February 16 issue of Women’s Wear Daily.

With unparalleled heritage and authenticity under its belt, the denim industry is now poised to ride the wave of retail and consumer trends, however they may roll. In the article, “Denim Market Hits Headwinds,” NPD Group Chief Analyst Marshal Cohen told WWD that consumers are seeking innovation. A shifting silhouette in the denim category could help feed the need for newness this year; “The denim market is good at making adjustments quickly and they’re ready to usher in a new generation of customers to trends like the flare and the bell,” he commented.

For more on the future of denim, don’t miss the first-ever WWD Denim Forum, May 10 at the Hollywood Roosevelt in Los Angeles. Connect with both emerging leaders and veterans of the industry while exploring opportunities in design, new manufacturing methods, advancements in sustainability and beyond.

For more information and a full list of speakers, please click here or contact Marne Friedman today at marne_friedman@condenast.com or 212.630.4379.

Additional speakers include:

•	François Girbaud, Founder, Marithé + François Girbaud
•	Susan Kaufman, Editor, People StyleWatch
•	Andrew Olah, President, Olah Inc.
•	Jason Denham, Founder, Denham the Jeanmaker
•	Paul Marciano, Chief Executive Officer & Vice Chairman, Guess Inc.

Don’t delay. Register by April 1 and receive a special rate!

Click here for the WWD article, “Denim Market Hits Headwinds.”

Here’s the first 2011 Video of the Saly Trench

Mid — Wed, 02 Feb 2011 16:54:41 +0000

Saly Trench 2011 Video

Every Year in fashion, there is that “IT” color that everyone must have, but have you ever noticed that Black never goes out of style or season. Although you may be warm, you can wear Black in the Winter or Summer and the slimming effect still stands true.

With the Saly Trench, I wanted to give you simple broad shoulders with severely large button detail for the added punch of pizazz. With it’s long sleeve design and the flirty short to long bubble hem effect, you will be sure to strut, pose and be admired while wearing Saly Trench.

This dress comes in more than one color, so if Black is not the color for you, go here to see the entire color swatch selection. Learn More

Feel free to share this link: Click Here

Or “Like It” on Facebook here: Click Here

SalyTrench

Will you be featured in Miami Intl Fashion Week?

Mid — Wed, 12 Jan 2011 18:10:52 +0000

You may see Mide’ on the runway, the jury is still out on whether or not we will take the plunge and jump right in 2011 designer shows. However, we are confident that the excitement will take place on and off the runways. For our emerging designer friends, take your leap and jump right in feet first and show off your talents. Make us proud or compete with Mide’ for the throne, all in good clean, fashionable fun.

2011 Emerging Designer Competition

Miami Beach International Fashion Week® is hosting the 4^th annual Emerging Designer Competition as organizers search for the best new designers in the world to spotlight in the “New Stars in Fashion Installation” at the 13^th annual MBIFW.

Categories will include women’s wear and men’s wear (day or evening) to be reviewed for acceptance in the fashion installation.

The fashion installation will be viewed each evening by local, national and international press, buyers, celebrities and VIP guests attending the event. One designer will be chosen as the “International Emerging Designer of the Year” in each category and honored at the opening press conference on March 3, 2011. The judge’s decision is final.

Competition Requirements:

For designers to be eligible for participation in the competition, the following requirements must be met:

Designer must be a graduate of an accredited fashion college from anywhere in the world.
Designer must have been in business for a minimum of one (1) year but less than (5) years continually designing collections with a minimum of two (2) collections per year.
Designer must produce a minimum of ten (10) pieces per collection.
Designer must be selling garments in at least one store.

Rules for Submissions:

If you meet the requirements, designers are requested to provide the following:

Theme or season of the competition; Spring / Summer
Style: Women’s Wear – Pret-A-Porter or Haute Couture
Men’s Wear – day or evening
(must be noted with the submitted photos)
Submit six (6) photos of actual garments, (no sketches please) in JPEG (72 DPI) or PDF format. Include notes on fabrics used (no color or mood board is required)
A biography in English

Please send all submissions by email to emergingdesigner@miamifashionweek.com

Deadline for submissions is January 15, 2011. Finalists will be posted on the MIFW web site February 1, 2011.

Finalists:

Three (3) finalists in each category (men’s wear and women’s wear) will be chosen to submit one (1) outfit each for the fashion installation and final judging. The outfit must be received in the MIFW office by February 20, 2011.
The judges will announce the 1st place winner, 2nd place runner-up and 3rd place runner-up at the opening night press conference on March 3, 2011.
All costs for the installation will be paid by MIFW.
Finalists are responsible for all costs of producing and shipping the outfit.
Please include return postage so the outfit may be sent back to you after the event.

Mailing Address:
Miami Beach International Fashion Week
9378 NW 8th Circle
Plantation, Florida 33324 USA
Tel: +-954-476-5761

Finalists are responsible for all travel costs should they decide to personally attend MIFW. Travel and hotel discounts are available via our MBIFW travel partners at
http://www.miamifashionweek.com/Travel_Discounts.html

The Prizes!

The winners will receive the following:

Name, headshot and photo of the winning outfit included in the Winners Circle on the official MBIFW web site
A cash prize presented by the Miami Fashion Week Foundation
A one-hour mentoring session with Mercedes Gonzalez, President of Global Purchasing Group. Session may be in person at MBIFW, at the Global Purchasing Group world headquarters in New York City or via the Internet. Travel costs are the responsibility of the designer.
Istituto Marangoni will provide a 2011 3-week Summer scholarship at one of the schools in either Milan, Paris or London. The winner may choose to study either Fashion Design, Image Consultant, Fashion Marketing or Visual Merchandising and will have the possibility to attend the course in English or Spanish. The winner will receive the summer course and accommodation but is responsibile for travel and personal expenses during the course. www.istitutomarangoni.com (this summer scholarship is available to the winner in the women’s wear category only)

The runner-ups will receive the following:

The 2nd and 3rd place runner-ups will receive an hornorable mention with name and headshot included in the Winners Circle on the official MBIFW web site.

All designers submitting materials for the competition are invited to attend the fashion styling, trends & retail and business seminars during the event. All travel costs are the responsibility of the designer. Travel and hotel discounts are available via the MIFW travel partners at http://www.miamifashionweek.com/Travel_Discounts.html

All inquiries should be emailed to info@miamifashionweek.com

About the Judges:

Paula Gunther, International Relations Director of Istituto Marangoni, Milan, Italy.
www.istitutomarangoni.com

Mercedes Gonzalez, President of Global Purchasing Group, New York City. Mercedes has been a buyer in the garment industry since 1988 after graduating from New York University where she earned her degree in economics. She worked with one of the largest buying offices at the time, Frederick Atkins and participated in private label for such stores as Dillard’s and Harvey Nickels of England. In the last 20 years Mercedes has worked with some of the most important buying offices in the country and has helped to open or restructure hundreds of stores in the United States and abroad, including the inaugural Sears store in Panama. Regularly featured in industry publications, such as Women’s Wear Daily, Mercedes also teaches workshops on successful retailing at industry trade shows such as MAGIC and WSA and at regional markets in Atlanta, California and Dallas, and was an adjunct professor at N.Y.U. School of continuing education. She sits on the board of the Fashion Merchandising Department at the University of Arkansas and at the University of Nebraska. She is invited around the world from Chile to China to speak to retailers and manufacturers on entering the US market. She has been featured on the “Today Show”, as a retail expert has given presentations to the International Fashion Group, and has two award winning videos in the New York Public Library website on retailing. www.globalpurchasinggroup.com

Julian Chang, Fashion Designer. Julian, born in Lima Peru was raised in a multicultural environment with Latin-Chinese heritage. At the age of 17, he moved to Miami Florida where he attended Miami International University of Art & Design. Shortly afterwards he created an evening collection under his own label “Julian Chang” and his designs were soon in the wardrobes of Miami’s Elite. He opened his first showroom in 2003, launching various collection now sold in over 200 boutiques across the country. Julian Chang has also received top honors including MIFW “Prêt-a-Porter Designer of the Year”, Prêt-a-Porter Style Award, Ebenzer Award of Honor World Fashion in Korea, Florida International’s Designer Star Winner, Vogue En Español “Designer’s Choice Award”, Cadillac Luxury Lifestyle Award and Women’s Wear Daily selected Chang as the “Up and Coming Ready-to-Wear Designer to watch” among many other accolades to his credits. www.julianchang.com

Robin Fleming, with a degree in marketing and public relations from DePaul University, as a leading Stylist and President of La Casa Hermosa, Robin has created an international lifestyle brand based in South Florida. As the site of fashion magazine editorial layouts, specializing in custom pageant gowns, couture bridal looks, and special event dressing, Robin is a master in dealing with designer and high-end lables at both wholesale and retail levels as LCH selects only the best in each category and at every price point to represent. As a specialist in the world’s top beauty pageants and special occasion dressing, Robin and La Casa Hermosa have been profiled in multiple industry publications, such as Savvy Magazine, Supermodels Unlimited, Four Points, The Beauty Insider, Wellington Magazine, Palm Beach Post, Palm Beach Rox Television & Radio, the Today Show, the Travel Channel, You Tube, PNB.com, TFTJ.com, and Pageantry Magazine. Robin is also President of the International Alliance of Speciality Fashion Retailers. www.lacasahermosa.com

Thank you and Good Luck!

Beth Sobol, President

The Colors are in..the winner is Honeysuckle?

Mid — Tue, 04 Jan 2011 18:15:06 +0000

Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.

I think the concept is brilliant and I am so excited to infuse the new leading 2011 Pantone colour to the next sketches of the upcoming Mide’ Collection. It seems that we were leading with Orange, Sky Blue and a hint of Chocolate Syrup but the addition of Honeysuckle will be a refreshing twist.

Excerpt:

While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It’s a striking, eye-catching hue that works well for day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway.

So pucker your lips and get ready to strut because we can all use a bit of a refreshing chaser to our wardrobes.

Fresh Buzz Fashion High

Mid — Mon, 03 Jan 2011 22:36:03 +0000

So its a New Year alright and things like always are moving faster than my little size 8 feet can go but I am determined to catch up. Happy New Year!

I have been having dreams of the garment that will be on display for Fashion Week in September. I know that sounds far away but the ideas are in full flow mode and that is always a great thing with a fashion designer. In case you didn’t know being an artist is just the same as being a novelist. You can get creative block (writers block) and it can cause major pain in one’s soul and spirit. The block is something you cannot force to move, if you try to force it you will be left with items designed that do not depict the true you…..Hence, I believe my “Creative Block” is over and I am so inspired to share with you some of the passion that has been brewing.

Feb 14-16 Invites Vibrant Fashion Week

Mid — Fri, 10 Dec 2010 18:20:15 +0000

Vibrant Fashion week announces Season II in Feb. at Courtyard Marriott, Ahmedabad.

Last Season you experienced…

For the first time ever, Ahmedabad was witness a very spectacular FASHION WEEK held at the recently launched The Courtyard Marriot.

Yes, in the beginning of this year. We brought you the Vibrant Fashion Week 2010, season-I. The fashion week was graced by the countries top fashion models and eminent designers.

‘Fashion week’ is a subject that has been grabbing the headlines in fashion circuits in recent times. As awareness about the concept of fashion weeks is rising, more and more brands are coming up with products that adhere to it, and more and more customers are adopting the same. Now every major state and countries are planning to have their own FASHION WEEKS along with the high-grade BRANDS involved with some unique concepts of branding.

http://www.vibrantfashionweek.com

Melodies by MJB

Mid — Thu, 04 Nov 2010 06:29:34 +0000

Okay so it is rare that I find inspiration from an accessory however, the new songbird Melodies, really has made my design inspiration ooze out of my pores.

If you have not seen Melodies Sunglass by Mary J. Blige then you really should scroll down and take a peek.

The advertisement is smooth and sleek and placed on a black canvas which ads a stint of luxury makes me want to embrace some soft exclusive Maize & Copper Italian Sparkle Double Cloth Linen Blend Fabric or some Navy Stretch Gabardine. Mmm, The possibilities are endless.

And then for another dose of insanity the shades that have been in my dreams have been manufactured in her line. Let me introduce to some, the “Showtime Gold”. Wow, you know how Mide’ loves to embellish on a free flowing gown – can you imagine what will be in the latest Collection from this inspiration.

I can, Stay tuned!

Mid

Mary J. Blige and Jimmy Iovine Team with Orange 21; Launch “Melodies by MJB” Signature Line of Sunglasses

Melodies by MJB is sold at Bergdorf Goodman and select Nordstrom locations nationwide.