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Under Armour’s Kevin Plank on How to Grow a Megabrand

Over the past 20 years, Under Armour has carved out a niche in the activewear field by staying true to its mission to make athletes better. With sales expected to reach $5 billion this year — and a goal to grow to $7.5 billion in two years — the Baltimore-based company is the third-largest activewear brand in the world behind Nike and Adidas, and its reach has stretched beyond men’s activewear into women’s wear, footwear and most recently, high-end sportswear with an active twist. Here, Under Armour founder and chief executive officer Kevin Plank sits down with WWD editor in chief Edward Nardoza to look back on what made the brand so successful and reveal his vision for the future.
Edward Nardoza: You have one of the most dramatic success stories this industry has seen in the last 20 years. But yesterday, you reported a profit gain of 28 percent and a revenue jump of 22 percent, strong growth in footwear, and you still got whacked by the Street. Why do you think that is? Is it just the rules of the game or is it not fair?
Kevin Plank: Look, life’s not fair. We’ve been in the deep end of the

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