March
8
2010
Can you believe its now March 2010? At Mide’ we cannot believe how fast time is flying to show you – our valued consumer, new merchandise for Spring 2010.
All that I can say is you will be wowed!!! We have signature items you can just out on and go in. No need to worry about finding the perfect companion pieces and bulky accessories. We have you covered and with the addition on Diva Shop Shoes…you will be able to grab and go!
Look for the unveiling coming soon right in time for the crisp, clean air from Spring. Backs arched, strut ready because Mide’ Collection Skor is coming soon. See you on the other side.
Mide’
January
25
2010
There is still time to place or send over your high school Senior for fitting for their custom Prom Gown. We are running a Fantastic Promotion for 2010 Prom that includes up to $250 off select prom designs.
Gown that are eligible to receive the discount must have a mixture of the students design and Mide’ design at time of final order. Color selections must also be in the Spring/Summer 2010 Pantone Color Palette.
If you are a high school administrator, you can score points with your senior class by allowing for fittings to be taken place at your school during lunch or after school hours. Fittings must include five or more Prom prospects and can include a mini fashion show featuring your students wearing designs by Mide.
Need to know more about Prom 2010 – stay tuned or call 404-963-0002 ask for Mid! Why are you still reading – dial now!!!
December
23
2009
Thank you all who has supported Mide’ Apparel this holiday season. We appreciate all the repeat and referral orders that have filled our sewing stations throughout our transition.
We pray that you are blessed as well during the rest of 2009 and the entire 2010.
Our personalized Christmas Cards are on their way to you with a special bonus included in each and every card. Next year will be our 5th year in business and we are excited and plan to extend all the anniversary excitement to you.
Prom 2010 and area Atlanta Metro High School Seniors will be pleased to know that one lucky girl that submits a great essay of the accomplishments that they would like to achieve as an adult will receive full makeup, accessories, hair styling and a Prom Dress from Mide’ worth $500 from January – April 2010.
Bridal 2010 will include Mide’ at area Bridal Shows with deep discounts for consulting and designing with Brides and their entire Bridal Party for 2010.
Also, our Spring 2010 Collection is still underway and we are thrilled to unveil it as it becomes available in stores online and near you.
Happy Holidays and Seasons’ Greetings from Mide’.
November
18
2009
November
13
2009
Flyers are in the works, but as I get ready to show those I am wondering what will come by my desk this year. Last prom season we were presented with some very outlandish gowns, pieces of thread and other wild items for 17 year olds to wear.
I remember one young lady asked if we would re-create a Heatherette $4000 gown for her Senior Prom, I asked my assistant what her budget was and we heard $400. Can you believe someone wanted a remake from Heatherette to Mide’ for 10% of the cost.
I even remember one girl sat in the office and she repeated “I just want it super sexy” over 30 times. She came in with her friends from school and they just giggled and giggled. I asked if she would come back with her mom and we never heard from again. Mind you the design had so many cuts and tears that it literally would have to hold up by super glue!
I am excited to see what happens for Spring 2010. This year we may post some of them online! With the parents permission of course.
November
7
2009
As a look was taken at the previous collections that were kept as inspiration, I often wondered if my personal image and the company image forged a futuristic cohesive fit. I found after much self-critique that the fashion line and my individuality were going in two separate directions. Whenever we reflect and see two different roads, that means it is time that we must rebrand our image. Regardless if we’re designers, students, professors or just visionaries, we must be on the same path with ourselves.
The next dramatic move I made was to eliminate 95% of the pieces that were in my possession, used primarily for to draw inspiration from. I packaged all of the Mide’ designs from years past and gave them to shelters for women in transitional housing and then to the salvation army. I figured my designs would be best remembered by the action of passing the torch to someone in dire need.
The collection for 2010 Mide’ Spring is inspired by change. It is strong, sleek, natural, yet complex in every standpoint of the word. The collection invites you to mix and match pieces of luxury. The collection “Movement” speaks a story of truth, rawness and distinction. We are very excited about the evolution of Mide’ – the origination, where it’s been and the direction of which its going.
One thing will remain true. We are always Making Incredible Designs Exposed!
Mid
designer extraordinaire
November
4
2009
Can you believe that just a mist can create a soft yet sturdy corset top with hardware and layers for any woman of confidence to enjoy. The Motion Zest does just that since its inspiration found by looking feverishly at a Water Spray Bottle.
The miniature red water bottle sat on the ironing board feeling unused. It was talking to the room “Pull me, Press me, Squirt me” yet no one listened. After a few minutes of looking at the bottom, I picked it up and gave it a go. The mist that shot out went by so quickly that all I noticed were drizzles of waves hitting the ground.
I shot it again and this time I saw ruffles with a soft puddle leaving its mark on the ground. I stared at the puddle of water and blew it. I saw the silk show signs of movement. The ring of water made me think of grommets and the mist of water from the holes in the nozzle gave me inspiration of cords.
After an hour of cutting, drawing and sewing this Motion Zest was the finished product and we are proud to have this as part of our Collection. The very first look was done in Red to symbolize the water bottle, however it is available in Yellow, Bronze, Hunter Green, Brown, White, Carnation Pink and Red.
At Mide’ we never know where the inspiration will come from for the design, but we always know that each of our designs are inspired.
October
31
2009
As a designer sometimes our inspiration can draw from magical places such as a vision in your head when a great daydreaming illusion is starting to form.
When I can across this image it invoked me to create an Italian Satin wedding gown in a non-traditional way. The dress is now covered in Royal blue beads across the bodice in a “pouting” corset. I can see this wedding gown with a huge collar that doubles as a veil.
The train is centered with silver and royal crystals forming the shape of a heart as dramatic as the faces of those that watch her float down the aisle.
His face is engulfed in tears as he notices the triple layers of lace that fan out at her knees reminisent of seeing a mermaid from the very first time as a child. Doves feathering above her head to signify that their marriage will be as angelic as the purest of doves.
The bride is elated with joy as her perfect wedding day has come and she gets to glide in without flaws in on her own cloud nine.
Mid
October
28
2009
It’s always a good time when questions are flying for mainstream designers to lend their input. Mid of Mide’ Apparel tackles some extraordinary questions asked at the peak of a designer competition (or so it seemed backstage).
As designers began fitting and pressing, models began rehearsing their struts and Mid – ever so composed- took a moment to speak with Oupipee Studios Host.
Fashion shows take lots of preparation – even when you think you only have to show up and dress models.
October
24
2009
I was just looking into a Blizzard fan and was lost into the movement of the blades.
It made me think about an ocean when a huge wave is about to appear. How the cloud looks, how the water changes into a different color, how the sand gets worried and how the footprints will look afterwards.
I then thought about a collection of women walking barefoot with flower petals trailing them in the sand wearing beautiful blues, greens, taupe and orange flowing dresses. Strapless, net shawls and orange lipstick.
Will this transform into a new collection for Mide’?
Who knows, but it is a great vision that the fan created.
Mid
October
17
2009
Hey there!
Today we just established a FaceBook page for Mide’ Apparel.
If you would like to catch up on the latest deals and ideas for the collection please VISIT MIDE’ ON FACEBOOK with this Link
October
10
2009
I love attending fashion shows from the big ones to the small emerging shows in a designers home. Each of them can give off an inspiring vibe as long as you are willing to receive it.
The latest show was the Missono Show. And what a great show it was. The lighting, the designs, the atmosphere it was all inspiring. I especially loved the richness of the color selection. The them was oh so natural and it made you feel a light breeze like the way the sun hits as the wind moves while drinking freshly squeezed lemonade on the stoop.
The garments were lightly dazzled with silks, embellishments, draping and serious tailoring. You have to love a designer that has a story to tell. The story that was shared to me was to think as a light and I can be a light. Turn your power on!
My only pinch was the models, they either looked too young for the garments or they looked to upset to feel light and airy in such moveable attire.
