Lena Dunham and Jemima Kirke (almost) took it all off for the latest installment of the Lonely Girl Project.
A portrait of the actresses and friends in lingerie, shot in New York by Zara Mirkin and Harry Were, will be featured in the online project, which shows women in their own environment wearing styles from New Zealand-based lingerie and swim brand Lonely.
Lonely said it “aspires to showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media.”
The photos in the series are never retouched and appear on Instagram and the brand’s web site. Helene Morris founded Lonely Girl in 2009 and seeks to create looks for women “who wear lingerie as a love letter to themselves.”
Dunham’s worn Lonely Girl before, posting a photo of herself in the brand’s lingerie last year that has received 101,000 likes and 6,544 comments.
That was no doubt a boost for the brand, which sells lingerie, swim and apparel and has boutiques in Auckland and Wellington in its native country and is sold through wholesale accounts and online internationally.
Dunham — writer and actress on “Girls” — is used to making fashion statements, having stepped out at the CFDA Awards in
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Source: All Fashion All the Time