The Designer of Mide Apparel
Continuing to bring abstractions in fashion, Mide' has a vision for the latest collection that is sure to wow, inspire, and provoke thought.
Carefully balancing today's culture with a twist for yesterday, and the unforeseen, 2015 will reveal the peak of Mide' Apparel.
Taking Fashion from Chicago to Atlanta...New York, Texas, etc.
Name - Mid Lewis
Houses - Mide', Zont Collection & Sliver
Born - 1980 (Chicago, IL)
Mid, in 1985, glued herself to the television to watch Soleil Moon Frye portray "Punky Brewster" a spunky young girl wearing, decorative buttons, mixed matched socks and layers of texture tops to make one design statement. Infatuated with Punky'�s style, along with an obsession of being different, fervently eye-captivating styles became her fascination for design.
Following the paths of most great designers, Mid attended a Vocational High School to study Fashion Design and joined the retail team at Contempo Casuals to gain experience. Within months of exploring her niche with displays as an assistant merchandiser, Contempo solidified the idea that her precocious gift in fashion was going to become a lifelong career.
With a small budget and a leap of faith, Mid moved south to attend one of the best fashion institutions in Georgia, Bauder College. With her progression from design classes, a home sewing machine, 20 yards of fabric and a second bedroom to use as a design studio, Mid began drawing patterns and draping to fit her creative ideas. The first constructed design was a pair of gaucho pants with hand sewn embellished free flowing inserts. With design influences like Roberto Cavalli, Elle Saab and Versace', it is no wonder why Mide's elegant, yet uniquely appealing designs have so much life.
Desiring to learn all angles of the spectrum, Mid joined the William Reynolds Agency to learn the industry from a models perspective. Mide, along with models from W.R.A produced "Midevil Design Explosion" their first runway show in June of 2000. The line was shown to hundreds of fashion insiders including writers and photographers in Atlanta at Club Esso. The show inspired Mid to take her hobby and merge with her professional background full throttle.
The official Mide� Label started in 2005, as a high fashion ready to wear collection with an emphasis in Evening Gowns. Mid�s design esthetic is bold detailing on classic inspired garments with a luxurious appeal for women. Construction is based off analytical designs while obscuring the body's minimalist silhouette emphasizing distinction and exclusivity. Previous collections have merged elegance with contemporary imagination. The pieces offered contrast, softness, flare and illumination of design without being restrictive. Mide's latest collection is reminiscent of the 1920�s era showing elegance with overly embellishments priced from $80-$6000.
A few of Mide's professional affiliations have included: Fashion Industry Network and Fashion In Chicago and International Designer Competition Team. When asked about where the Inspiration draws from Mide's reply was � Each morning I wake up and look at nature watching the movement on tree branches - that determines how my design day will go, flowing, stiff, mystical, it all changes my mood and inspiration. The apparel I design makes women want to push out their chest, arch their back and strut because fashion is Making Incredible Designs Exposed. The consumer of Mide' feels exclusive and in control of her destiny. She has many faces but the once that she shows while wearing Mide' is pure Confidence, she smiles with an inner glow behind her eyes full of confidence and radiance.
Past collections have been showcased at Chicago Fashion Week, New York's Seventh on 7th, as well as, several publications from press reviews. Mide�s apparel can be found at mideapparel.com, mideatlanta.com along with numerous online stores via keywords: Mide Apparel.